Saints Row

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I led the creative for an always on social campaign designed to build hype, drive pre release engagement and grow the community. This included concepting and overseeing a high volume of reactive and planned content that tapped into fandom, highlighted the new tone of the game and encouraged conversation across channels.

Beyond day to day content, I also played a key role in content consultancy and production, using community sentiment to guide what we made next and to help shift perception and engagement in a positive direction around the launch.

Over the campaign I helped steer the creation of more than 120 AV assets and 81 static pieces.

Role: Creative Lead | Designer | Animator

Car Top Trumps

Game Mock Ads

Cosplay Guides

Weapons Top Trumps

Extra Videos

The Saints Tour Guide

The Saints Intro’s

In Game Radio Stations

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